With the exponential growth of e-commerce in recent years, standing out in the crowd with your e-commerce website can be a challenging task. But since every problem comes with a solution, there’s a solution to this challenge as well.
Website development services!
Yes, hiring top-notch website development services can help you troubleshoot all your problems. These services are made available especially for customers, like you, to help them with their online shopping experiences. E-commerce website development services involve tackling the technical issues of creating an e-commerce website and making sure that your website runs smoothly, helps to create a gateway for effortless and secure payment for your consumers, and has a balanced user interface, and on top of that makes your website visually appealing to attract more traction.
These website development services not only offer business owners, like you, an opportunity to create a user-friendly platform but also help them to overcome the further challenges that can hamper their e-commerce growth. These challenges can include choosing the right features and functions to include in your e-commerce website project or deciding on the proper framework for your website.
Additionally, prior to the website launch, it is important to ensure that your website is ready for the big launch. This includes doing extensive research on the right marketing strategy to generate more traffic, test runs for any technical issue that may surface later, and/or administering strong security measures to protect your and your customer’s data.
It is also essential for you, and your website development service provider, to bring your vision to life. This is the most crucial step, and we are here to help you choose the most skilled and professional service provider to make your dream come true, without much hassle.
Factors to consider while developing E-commerce website
The features and functions of an e-commerce website solely depend on the business model and goals. To identify the right feature, one must prioritize the goal at hand. Always start with basic features such as payment gateways and marketplace integration, and gradually move to more complicated features like taxes.
Responsive Design: With the increasing trend of mobile commerce, Responsive designing becomes an essential tool for e-commerce websites. Users can immerse themselves in a consistent shopping experience across all devices with the help of a responsive design tool that helps in maintaining consistency in themes or templates on all devices.
Search engine optimization (SEO)- For e-commerce websites, search engine optimization (SEO) is an important tool that plays a vital role in driving traffic to their site. By incorporating relevant keywords, businesses can improve their search engine rankings, increasing in visibility and higher chances of converting website visitors into customers. This cost-effective approach is widely regarded as one of the most potent methods for boosting an e-commerce website’s online presence.
Product Management: Product Management is important to keep track of the products in stock including various versions of items and frequently offer discounts and promotions. While creating an e-commerce website, it is important to include the features like adding things to the cart, easy access to the cart, editing, keeping track of products, etc.
Payments and Checkout: The increasing trend of online payments like- Google Pay, Apple pay, or PayPal, provides an opportunity for e-commerce websites to gain more shoppers and motivate them to spend more. These online payment gateways offer flexible and secure payment options to users, which acts as a deciding factor for many users. Hence, integrating multiple payment gateways is always a good idea!
Ultimately, to identify the necessary features for your e-commerce website, you need to have a clear understanding of your business goal. A well-optimized e-commerce website should have all the above-mentioned features along with a secure platform for handling the sensitive information of you and your users. It also gets important to build the marketing strategy for your e-commerce website in the early stage of your development. It will help you in determining the structure of your website and marketing goals.
How can website development companies help
Website development services can help you provide an overall excellent experience for your e-commerce website. Ideally, you used to hire development services that are well versed with the upcoming trends of the market and what can make your website set apart from the competition. Keeping ahead of the competition can help you gain the trust of your users, which ultimately maximize your conversion rates.
According to various research conducted by PWC, it shows that while 73% of US consumers consider customer experience as a crucial factor in their online shopping decisions, only 49% believe that brands provide satisfactory customer experiences.
It gets crucial to work with e-commerce developers who have experience in developing similar websites to yours. This way, they can provide valuable insights into the type of functionality and design that could work in your favor. Your team should also have a deep understanding of mobile responsiveness, site promptness, and checkout optimization.
Hence, it becomes important to partner with a platform that can provide a strong partner program, such as JanBask, for your e-commerce website development services in order to meet your needs. Collaborating with a professional team can help you create a website that will provide your customers with an enjoyable shopping experience. Providing ease of navigation and a secure and seamless experience can improve your sales and customer retention.
What to look up while hiring web development services
You should always keep in mind while choosing an e-commerce development company for your website that you’re not outsourcing your work, you’re entering into a partnership. Here are the key points to consider while choosing the e-commerce development service that will be the right fit for you.
• Budget
It is critically important to set a budget for your development company. And it is important to find a developer that can work within your budget, without stretching you thin. You should have a reasonable budget for these services and also consider the post-production costs like maintenance or upgrades.
• Portfolio
You should always investigate the background of your agency to understand what sort of work they hold expertise in. It’ll provide you with a sense of their capabilities and if that aligns with your vision in an early stage of your website development.
• Client and employee tenure
You can know a lot about an agency by the way they treat their employee. If the employees frequently come and go, the agency may not have a pleasant work culture, which can in the long term affect you as well. You should also research their client and if they only work on a project basis with no long-term relationship.
• Platform expertise
Once you have a clear idea about your business model and what kind of platform you want to provide your customers. You need to look for agencies that specialized in that particular background. This way you can be assured that they hold extensive experience in the platform and hold an understanding of its ins and outs.
• References
It is important to reach out to past clients and ask for their references to get a deeper sense of previous clients’ satisfaction. Take an account of their review and talk to the clients to gain insight about the company you’re about to get into the business and if they’ll be the right fit.
By conducting thorough research and choosing a reputable and reliable team, you can ensure that your e-commerce site will be developed to the highest standards.
Why choose JanBask Digital Design
As an experienced web designing agency, we take pride in providing effective web designing and digital marketing solutions that are achievable, measurable, and successful in delivering impressive results for our clients across various products and industries. We are committed to being with you throughout the process, from the very begining concept to the final coding.
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Business Analysis
Through our eCommerce web development services, we analyze the minutest detail about your business & help strategize in a robust & technical manner to achieve the best outcomes for your business.
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Competitive Analysis
Gain a competitive advantage in eCommerce by utilizing cutting-edge web development strategies based on thorough analysis and research of your competitors.
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Testing A/B
By starting A/B tests, we properly analyze each and every website component to find the gaps and work with you to develop a strategy to boost conversion rates.
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Identify Target Audiences
We help you identify the right target audiences by creating a perfect buyer persona for catering to your clients’ wants and providing them with the best customer experiences.
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Custom Technology Solutions
We are dedicated to providing cutting-edge eCommerce web development solutions that make use of the newest technology and aid in the profitable expansion of your company.
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Marketing Strategy
We collaborate with you to formulate the best marketing strategies tailored for your business to achieve its goals.
The final Word
Starting an ecommerce business comes with its own complexity. There are multiple theme options available for you to choose from, you can opt for a sophisticated platform or a turn-key solution. You may also require external web development assistance at some point in your business journey.
Now that you have the knowledge about how web developers play an important role in the launching and maintenance of your e-commerce platform, the necessary functionality to include while assessing tech specification, and the steps to consider before the big launch.
If you ever need assistance, don’t fret. Our website development agency, JanBask Digital Design, has got your back with a vast network of skilled service and solution professionals who are always ready to tackle any inquiries you might have.
