Email marketing is a powerful tool to help your business grow and attract customers. But to get the most out of email marketing, the first thing you need to do is build an email list. Without it, you simply won’t have to send your emails to.
This is an explicit article on effective practices to help you easily create a high-quality physician email list. But before moving on to that, let’s understand what exactly an email list is. So without any delay, let’s dive straight into the blog!
What Is An Email List
A mailing list includes the email addresses of your current and future customers, as well as other personal information about them. Personal data includes details like their name, city or country of residence, gender, or shopping preferences. The list contains all the information you need to promote yourself to both your active and potential customers. Perhaps most importantly, it encourages them to buy or interact with your business.
For example, let’s say you’re about to launch a new clinic. To create excitement around the launch, give your subscribers the opportunity to discover your services in the preview. You can even include an exclusive discount code. In addition to promoting purchases, this attention will give them a sense of privilege. Now that you know what an email list is, let’s understand how to create one.
Top 6 Effective Techniques To Create A Premium Email List
If you look on the internet, you will find plenty of methods on how to create an email list. But figuring out which technique is effective and worth your time is hard. To help you with that, below are top 6 efficient practices for creating a high-quality email list. Go have a look:
#1 Find A Newsletter Platform And Build Your Email List
Logically, in order to build an email list, you first have to create it. To do this, you look for a suitable provider through which you will send your emails in the future. There you will create a list in which all the data of the people who sign up for your newsletter will be stored.
The best-known newsletter providers include:
- Mailchimp
- ActiveCampaign
- CleverReach
- GetResponse
- KlickTipp
- Rapidmail
- ConvertKit
#2 Craft an Irresistible Offer: Exchange Your Email for a Lead Magnet
This offer is called a lead magnet or freebie. In order for your readers to sign up for your newsletter, you can provide them something and create a small incentive. With the free offer, you solve a specific problem of your target group.
Send this free deal directly to your desired customers who should buy from you later. Think about what questions these people ask themselves and what problem they want to have solved.
Make sure your freebie doesn’t get too extensive. Get to the point quickly, address a problem and provide a solution. People want a quick fix and not a 100-page ebook. The most important thing is that this offer should sound simply irresistible.
#3 Create Your Own Little Landing Page For Your Newsletter
This type of landing page is called a squeeze page. Having a dedicated page will help you build your email list in addition to the forms on your website. The advantage is that there are no distracting elements. Your visitors only have the option to subscribe to your email list or leave the site.
There you can describe the advantages of your newsletter to your prospects in more detail. Be sure to include testimonials as soon as you get them from your subscribers. You can also link directly to this squeeze page via advertisements. If you only link to your website, there will be too many distractions, and your ads will hardly be successful.
#4 Create A Pop-Up
A pop-up will open within a short period of time after prospects read your website. In this window, you can point to your newsletter or promote your irresistible freebie. Admittedly, pop-ups are controversial and are usually perceived as annoying.
That’s why it’s recommended you just give it a try. Then you can see for yourself whether the number of your subscribers is increasing or whether someone is complaining. However, don’t let the window pop up as soon as your site opens. Give your reader some time to look around your website first.
#5 Make Sure You Have A Clean Onboarding Process
That’s the whole process your new subscribers go through to get your emails. The journey starts with the sign-up form on your website and continues until the first newsletter.
Keep the following points in mind:
- Label the registration form in an easy-to-understand way
- Label the thank you page that opens next
- Send an automated but self-formulated email with the confirmation link
- Label the 2nd thank you page that opens afterward as to how to proceed now
- Send an automated but self-written email with the link to the freebie (if you offer one)
- Then start with your newsletters
- Don’t add emails to your list that weren’t signed up via double opt-in. This is the only way to send a legally compliant newsletter. Also, make sure that your subscribers can unsubscribe from your email list (via a link in your emails) at any time.
#6 Share Exclusive Content With Your Email List And Unique Benefits
To differentiate your newsletter subscribers from your other information channels, you can always share exclusive content with them. Maybe you give tips there that are not available on your blog in your podcast. This shows your readers that they are particularly valuable to you.
Make the contacts in your list feel special. Offer them benefits that others in your community don’t get. This could be an offer that your newsletter subscribers get at a special price. You can also prioritize your list for a seminar with limited places.
Final Words
To summarize, developing an email list is essential for any physician or pharmaceutical organization seeking to build an effective online presence while connecting with prospective patients. The six practical strategies presented in this blog provide a solid foundation for building a profitable email list. A physician can use these tactics to create more leads, improve engagement rates, and, eventually, increase conversions.
