Business Expansion 101: 6 Effective Tactics to Grow Your Company

When you decided to start your own business, you probably didn’t envision running a small company that will make just enough profit to cover all your basic needs and nothing more. If that would have been the plan, you could have achieved that by taking on a 9 to 5 job, but with a lot less stress and responsibilities to worry about. There would be no point in investing so much time and effort only to get average results. So, we can easily assume that as an entrepreneur you want to find ways to develop and keep growing your business.

There’s no denying that running a business comes with a lot of challenges. Some business owners often find themselves buried under such a heavy pile of work that their only thought is to make sure their company survives another day. However, that’s hardly the path towards success. Unless you manage to evolve and move forward, your business will be swallowed by the ruthless competition. The business world is a tough environment that forgives no one. That’s why you must plan your steps well and know when to make the right move.

If your company has been doing well, but you want it to do better and you feel the time has come for you to expand it, exciting times await. While there’s no recipe that will guarantee you overnight results, there are certain methods that will help you achieve your expansion dreams in time. Here are some of the things you should consider:

1. Decide when it’s the right time


As with everything in life, there’s a right time and a wrong time to do things. In business, finding the right moment to act can make the difference between success and failure. No one knows your company better than you, so it’s up to you to decide when to make the next move. It’s important to have a clear understanding of your situation before you make a decision about expanding your business. You must take the time and analyze your options because you don’t want to miss a great opportunity, but you don’t want to rush in either. If your company has been going through a financial rough patch recently and you’ve been struggling to make ends meet, you might want to put off your expansion plans for now. On the other hand, if your business is flourishing and you’ve got a healthy capital on your hands, you could turn your vision into reality.

2. Determine your goals and plan accordingly


Expansion can mean a lot of things. It can be expanding your line of products and services, innovating existing ones, investing in brand-new equipment and much more. Again, it all depends on your business’ specificities and the resources that you have at your disposal. Your business doesn’t have to follow in the footsteps of other companies when it comes to expansion, because your needs might be completely different. You must decide on a clear set of goals that are relevant for your line of activity and then draw up a plan that will help you reach your objectives one by one.

3. Expand your market reach

Source: Fabrik Brands

Your business could mark new milestones if your products and services could reach a larger pool of customers. You can’t wait for people to come knocking at your door and ask to do business with you. You must let the world know you exist and meet clients where they are. A good way to get started is by opening up new stores in strategic locations. Another obvious yet very necessary tactic is to employ effective advertising techniques. Use all available channels for advertising, both offline and online. If you’re not constantly promoting yourself, you’ll lose valuable customers, so keep everyone updated about your latest offers, deals, launches or events.

4. Consider moving to a new location


Sometimes growing a company is less about expanding business operations and more about finding a larger, more suitable place to run your activity. In the rush to develop your business you can forget about one elementary thing: matching your headquarters with the size of your business. If your employees are crammed up in small cubicles and there’s no room to breathe, it could be time to move to a new location. Of course, this will come at a significant cost. If you’re not sure how to finance the move, you might want to consider a commercial mortgage to help you with this step. You can visit Smarter Loans to learn more about these types of mortgages and analyse your options.

5. Stay relevant on social media


Online is everything nowadays and you must take advantage of the endless possibilities it provides for businesses. Social media rules the internet at the moment and as an entrepreneur, you must acknowledge and use its power to your benefit. It’s not enough to have a well-structured and user-friendly website. You must be active and interact with your audience on all major social media platforms. Posting high-quality content regularly and actively engaging with your customers on social media channels such as Facebook, Instagram or YouTube is essential if you want to stay relevant and attract new customers to your business.

6. Plan your budget


If there’s one skill that all entrepreneurs should master that is effective budget planning. You can’t run a profitable activity if you don’t know the basics of budgeting. For a company to thrive and reach new heights it’s paramount to understand its financial situation. You must know everything about every penny that’s coming in or out of your company. You shouldn’t proceed to make any investments unless you’re 100% sure you have the necessary resources. Also, keep in mind that even the most astute entrepreneur can get it wrong at times and unanticipated situations are not that uncommon in the business world. You can’t always predict market trends or foresee the results of your actions, so it’s always wise to be prepared and make sure that you’ve taken into consideration unexpected events when you planned your budget.

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