The impression you make on your target market significantly impacts your overall business success. There are proven actions that you can take to make your brand more appealing to your target audience.
Create an Enduring Domain Name
One important step you must take to endear your target audience to your brand is to choose a domain name that is simple, unique, catchy, and easy to remember. Your domain name is your online brand ID. It is one of the first things that anyone who looks up your company online will see in the results. Your domain name should also include your brand name, as this will help your website rank better in online searches.
Securing a domain name that resonates with your brand identity may be challenging, but you can get it by applying some creativity. Rather than limiting your options to .com, consider using alternatives like .me, .io, or the .co domain. These domains are not too popular; hence, you stand a greater chance of securing your choice brand domain name.
Develop a Beautiful and User-Friendly Website
We are in the digital age where no business can reach its full potential without having a solid online presence. We’re not just talking about developing a website with your business name. You must ensure that your site is attractive and provides value to your customers. The physical representation of your brand is captured in your website design.
After getting the perfect domain name/brand ID for your business, the attractiveness and user-friendliness of your website must not disappoint visiting prospective clients. Your target customers should be able to see from your website a representation of their desired lifestyle and the quality of your brand’s taste. Your website design will depend on the kind of products you sell or the services you offer. But it must generally be easy to navigate, very functional, and visually inviting. If you desire some ideas of how you would like your website to appear, consider looking through your competitors’ websites.
Take note of the things you find appealing that you can adopt and the things that could be done better so you can improve on them on your website. Your website increases your brand value if it loads quickly and is organized to enable visitors to make purchases easily. Fast Simon, an eCommerce merchandising platform, notes, ”Promote products you want to sell fast, bury products that aren’t crucial to be sold – but are still available.”
Give Life to Your Brand
Everything you have done so far is in an effort to create your brand image. The way customers perceive your brand influences how they engage with your business. There are various analytics tools that can help you understand what your target audience really wants. Although we live in a digital age, you shouldn’t forget to humanize the perception of your brand.
You can give life to your brand and build lasting relationships with your clients through specific actions that encourage customer loyalty. For instance, you can use less technical and more casual language when interacting with your customers. Also, include live chat support to attend to your customers in real-time. The responses from the live chat should be sincere and friendly, so customers feel like they are interacting with a human and not a brand.
You can also reveal the faces behind the brand by sharing photos of your team and stories of team activities and bonding. This makes customers feel like they are a part of the brand and can increase their loyalty. Consider throwing in some humor as you socialize with your target audience. Besides sharing valuable content and marketing, you can add some human aspects by posting funny memes.
Make Unique Marketing Campaigns
A common denominator for successful brands today is their ability to personalize the customer experience with unique marketing campaigns. This can range from sending custom marketing emails to your email list to boost conversion rates to personalizing your website browsing experience for every user based on their browsing histories and purchases. You can even make your website suggest complementary products to those that customers have added to their shopping carts.
When creating an email list sign-up form, you could ask customers to suggest the type of content they would like to receive from you. With such information, you can easily group customers with similar interests in the same email list and ensure they get the things they care about the most from your business.
Chatbots are another tool you can add to your strategy for creating personalized marketing campaigns. These programs are artificial intelligence bots designed to make product recommendations or even sell products to customers when they visit your site.
Create a Customer Loyalty Reward System
Getting new customers costs more than retaining existing ones. Brand creation, brand awareness, website development and optimization, and other marketing campaigns are all geared towards attracting new customers. And these things do not come cheap. Look for ways to encourage repeat purchases and make customers dedicated to your brand. One way to go about it is by creating a customer loyalty reward system.
The system shouldn’t be all about saving money for the customer with offers like, ”get four units for the price of two.” Instead, it should answer the question of ”why” customers should choose your brand. If you get your loyalty reward system right, customers will eagerly pay a token to get an exclusive membership card. Customers will likely purchase such cards because they’re proud to be ambassadors of your brand or because they want to enjoy some freebies and special recognition.
Consider rewarding customers that regularly engage with content shared on your social media handles even if they have not made any recent purchases from you. Also, give incentives to loyal customers for referrals they make. These actions go a long way in making customers feel like they are a part of your business, strengthening their loyalty to your brand.
