If you’re running an eCommerce site, then generating leads is probably one of your top priorities. After all, without leads, you can’t make sales!
In this article, we will discuss six different lead generation strategies that have been proven to be successful. We’ll also provide tips on how you can implement these strategies on your own website. Make sure to discuss these with your eCommerce agency.
1. Use pop-ups and exit intent
One of the most effective ways to generate leads is to use pop-ups and exit intent. This ensures that your offer is seen by potential customers right when they are about to leave your site. You can use relevant tools to create high-converting pop-ups and exit-intent forms.
Here’s a tip: Use a strong call-to-action (CTA) on your forms so that visitors know exactly what you want them to do. For example, you could say ‘Get 50% off your first purchase!’ or ‘Sign up for our newsletter today!’
2. Offer a discount or free shipping
Another great way to generate leads is to offer a discount or free shipping on your products. This is an effective strategy because it gives potential customers an incentive to provide their contact information. You can promote your offer on your website and social media channels. Make sure to use eye-catching images and headlines so that people will take notice.
3. Use content marketing
Content marketing is a great way to generate leads and build relationships with potential customers. By creating informative blog posts, eBooks and other resources, you can position yourself as an expert in your industry. This will make people more likely to do business with you when they’re ready to buy.
4. Host a webinar or webcast
Webinars and webcasts are excellent lead generation tools because they allow you to build trust and credibility with potential customers. By hosting an educational event, you can show people that you know what you’re talking about. This will make them more likely to do business with you when they need your products or services.
To get the most out of your webinar or webcast, promote it heavily in the weeks leading up to the event. Use social media, email marketing and other channels to reach as many people as possible.
5. Use social media
Social media is a great way to connect with potential customers and generate leads. By creating informative and engaging content, you can attract people to your website or blog. You can also use social media to build relationships with potential customers and stay top-of-mind when they’re ready to buy.
Here’s a tip: Use social media ads to target potential customers who are most likely to be interested in your products or services.
6. Use Google AdWords
Google AdWords is an effective lead generation tool because it allows you to reach people who are actively searching for your products or services. By creating relevant ads and targeting the right keywords, you can drive traffic to your website and generate leads.
To get started with Google AdWords, sign up for an account and create your first campaign. Make sure to set a budget that you’re comfortable with so that you don’t overspend on your advertising campaigns.
Conclusion
Generating leads can be a challenge, but if you use the strategies we’ve outlined in this article, you’ll be well on your way to success. Just remember to focus on providing value to potential customers and building relationships with them. If you do that, you’ll be sure to generate plenty of leads for your eCommerce business.
