International SEO, or international search engine optimization, can seem complicated, but once you get the hang of it, you’ll realize it’s not so hard after all. It can actually help you gain more sales and customers from around the world, something your competition might be overlooking as they only target their own country’s customers. In this article, we list 10 of the top features of international SEO that you need to know about if you want to succeed in marketing online internationally. These are just ten of thousands of amazing features that make up global search engine optimization!
1. Cheaper than local
Local SEO might seem like a must-do for an international business hoping to expand into other countries. After all, you want to take advantage of local customer behavior and tastes while also appealing to a country’s general consumer base. But doing your research before investing in local SEO can help determine whether or not it’s actually worth it. Be aware that starting up an international campaign will cost much more than what you would spend on local campaigns, as there are significantly more moving parts and elements involved in reaching out to consumers worldwide—you’ll need several different landing pages for each country and social media accounts for each page, both of which require separate promotion efforts.
2. More focused
Sometimes it may not be possible to target just one country with your product. This is especially true if you’re dealing with physical goods, services or local problems. You might have to spread yourself across different areas and territories in order to satisfy demand. To do that, focus on international SEO . International SEO uses multiple keywords and tailors your site for people from multiple countries. It takes a lot more work than traditional SEO , but it can yield much bigger rewards as well. Here are 10 extraordinary features of international SEO . If you haven’t tried international marketing before, start small—maybe set up shop in one English-speaking country first—but give it a try; it could boost sales for you significantly (or save you time).
3. No learning curve
No matter what you’re trying to do online, there is no one-size-fits-all approach. There are different methods for each and every aspect of your business. When it comes to international SEO, there is a steep learning curve; however, if you follow these ten tips from Delante, you’ll be well on your way to success. Use their knowledge in order to make sure that your business is running at full speed. This includes all aspects: website localization, mobile app localization and more! With these ten features combined with proper research into international SEO practices, it will be easy for you to succeed on an even playing field against everyone else in your industry worldwide!
4. Adaptable to changing trends
In recent years, Google has made a number of changes to its search algorithms in an effort to improve and unify its international search results. What it means for businesses is that they need to adapt their international SEO strategies accordingly. Sometimes, they may even have to make drastic changes on what used to be successful strategies if they want to stay competitive with Google’s growing focus on diversity, quality, and relevance. It’s not always easy, but it will help your business succeed in multiple countries around the world.
5. Able to reach different markets with ease
Being able to reach different markets with ease is a major advantage in business. Many businesses are limited by national borders, but for those that can reach international markets with ease, there’s no telling how far their company can go. Social media platforms make reaching international markets much easier than it once was; digital communication opens up doors that were previously impossible. So if you’re thinking about starting a business or already have one going and want to grow your client base and revenue, start expanding your reach as soon as possible and contact https://delante.co/international-seo/
6. Less competitive
Many factors go into making international markets less competitive, but one in particular is a lack of saturation. Marketers from developed countries might assume that reaching their neighbors is as easy as translating their marketing materials and changing some text. However, those new to international marketing don’t realize how important it is to research cultural norms, study search trends and focus on user intent. The truth is that most foreign markets have different tastes and preferences than English-speaking audiences; if your market isn’t ready for your product or service, even minor changes could make you lose your audience. To succeed internationally, you need to treat every target market differently.
7. Google Translate makes everything easier
Whether you’re targeting consumers in a language other than your own or trying to ensure that your international customers are actually reading your content, Google Translate is an invaluable tool. Simply copy-paste text into Google Translate, select your target language, and voila! Your text appears in a foreign language—and it’s up to you to localize it further as necessary. You can even use Google Translate as a keyword research tool: type in keywords, select Spanish (or any other target language), and see which words show up most frequently; then use those terms on your website to increase traffic from Spanish-speaking users.
8. Focused on what you can do more than what others are doing
The great thing about Delante’s strategy is that we make a point to focus on what you can do, instead of looking at other people’s features. For example, when thinking about international SEO, many companies will tell you that they have more data on site visitors in other countries than their competition. That’s nice and all, but if it doesn’t help with conversions or local customer satisfaction, then what good is it? Instead of bragging about data we have (that may not be relevant), we like to focus on things that make your digital marketing work more effective. For example, did you know that using domain redirects correctly can increase your conversion rate by nearly 6 percent?
9. Local tools help you learn local culture & language faster
Local tools can help you accelerate your language learning. Even if you don’t have time to set aside for formal classes, you can use services like Google Translate and Duolingo to learn new languages on a regular basis. If you need resources to help guide your language-learning efforts, we’ve got several recommendations—these are just some of our favorites. You don’t need to be an entrepreneur to take advantage of these resources—international travelers will find them useful as well.
10. Domains play an important role here too
Your international SEO strategy will require you to own a domain name with a ccTLD that is relevant to your customers. For example, for businesses based in France, .fr is usually ideal, but for US businesses there are .us and .com options as well. The goal is to make sure your brand name appears in local language online, so if it’s appropriate, getting a country-specific TLD can help boost your business’s visibility on search engines. You can do some research on which TLDs might be best suited for your business (via Google’s Keyword Planner or other keyword tools), and then follow local webmaster guidelines (for example at ICANN) to set up shop on those domains.
