If you’re looking for one place to buy all your household necessities at low prices, Aldi is a great retailer to go to. Even though the well-known brand originated in Germany, it’s known far and wide in the United States, with over 1600 stores all over the country.
All around the world, Aldi is one of the largest supermarket chains that deliver great prices and weekly hot deals. Currently, Aldi stores can be found in over 20 countries, including France, Belgium, Spain, the United States, Germany, the UK, Australia, and many more. They also operate the Trader Joe’s brand in the US.
Want to find out more about Aldi and how to find the best prices at the company’s stores? You’ve come to just the right place!
The history of Aldi – a family-owned retailer
First founded in 1946 by two brothers, Karl and Theo Albrecht, the Aldi brand traces its beginnings all the way to 1913. The two brother’s mother opened a small grocery store in Essen, Germany, where Theo completed an apprenticeship. After World War II, the brothers took ownership of their mother’s business and quickly expanded, opening a second retail store nearby not long after.
In just 4 years, the brothers ran 13 stores in western Germany. Their success was mainly attributed to their discounted prices – most other retailers required clients to collect stamps and actively apply for money returns, while Aldi subtracted the maximum possible discount from the price before sale. They also managed their inventory very smartly, quickly removing products that didn’t sell well and continuously conducting market research.
The Aldi brand is nowadays actually separated into two groups – Aldi Nord and Aldi Süd. The Albrecht brothers split in 1960, over a fight over whether they should sell cigarettes or not. And so, Karl went on to sell cigarettes in his stores, while Theo believed it would only attract shoplifters and isn’t worth it. By this time, the brothers already owned 300 shops all over Germany and started expanding internationally by 1967.
Low prices and hot deels all over the world
The dispute between the brothers didn’t prevent the company from growing – Aldi Süd opened their first outlet abroad in 1967 in Austria, and Aldi Nord followed 6 years after expanding to the Netherlands. The true breakthrough in the chain’s international presence occured in 1976 however, when its stores were first opened in the United States in the state of Iowa. In just 3 years, Aldi acquired Trader Joe’s – and continued to grow the brand increasingly popular.
While the two brothers retired in 1993 – after almost 50 years of building an international industry giant from virtually nothing – their families still hold the majority shares, making Aldi one of the largest family-owned discount stores in the world. Nowadays, in Germany alone, Aldi owns over 4,000 stores, separated into Aldi Nord and Aldi Süd, which themselves are split into over 65 regional branches and companies.
Around the world, the Aldi group owns over 12,000 retail outlets. The company is still growing, regularly investing in opening up new locations and covering an even larger market. Recently, the company has been expanding to the Chinese market, opening two upscale stores in Shanghai, and planning on over a hundred such stores in the city. Aldi is also still pursuing dominance on the American market, with over 100 stores opening in 2024.
What can you find at Aldi stores?
Aldi is a no-frill store, focusing on low prices and great discounts over a luxurious experience. The stores themselves are sparsely decorated, and you can find a great variety of basic household products at discount prices, including food and drinks. Aldi features a lot of its own brand products, and other brands are often limited to a minimum.
You can also find weekly special offers at Aldi, with more expensive or specialty products at lowered prices. From electronics and tools to clothes and exotic foods, each week gives something different for the customers to browse through. The company is also the largest wine retailer in Germany, but only some of them sell any alcohol in the United States.
Some experimental shops were set up in the UK called Aldi Local, with a noticeable preference for fresh produce and baked goods. It shows a slight change from the established discount look of Aldi stores, with a nicer interior design and baskets to hold products instead of just pallets. There’s also been a cashier-less store opened by Aldi in Greenwich that offers a fully autonomous shopping experience using a mix of cameras and sensors – but you can only pay using cashless methods.
Aldi is a great store to visit if you’re trying to supply your home with all the essentials at the lowest price, ready to sacrifice some of the extra amenities that come with products from most other stores.
This is the place to hunt for discounts – and what’s the best way to look for discounts without spending too much time on it?
How to find the best discounts at Aldi?
If you’re trying to save as much money as possible on shopping at Aldi retail outlets, staying up-to-date with the most recent offers and hot deals is crucial. Every week, Aldi releases a new weekly ad, in addition to other leaflets with special offers. Keeping a track of this can be difficult, especially if you want to avoid tons of wasted paper lying around your home.
The best way to find the most recent deals at Aldi is to look for them online – using just your browser, you can access the same leaflets you would find at store locations, but without actually having to remember to grab them on your way out. It also won’t create any clutter, and you can easily see which promotion deals are still available.
At promotons.com, you’ll find be able to keep track of the current deals and special offers with no effort – check what’s currently available at https://us.promotons.com/retailers/aldi
