Why Brand Loyalty Matters

Marketing has changed significantly over the years and new technologies always find a way to revolutionize something we once thought to be written in stone. One example is the notion of brand loyalty and how well-implemented loyalty programs for customers can help boost our marketing performance. Old-school marketers will often cite the classic marketing funnel…

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7 Mistakes to Avoid When Choosing a Cryptocurrency

It is a very popular trend today to invest in cryptocurrencies, as many people see them as a great investment with high-profit potential. The market of digital currencies is expanding fast, with a new type of cryptocurrencies introduced, and frequent trades with popular ones like Bitcoin, Ethereum, Litecoin, and many others. Most of them are…

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