The Curious Case of CLTV

Running a business is no joke, that’s because there are a lot of elements that go into making a business up and running. Many different departments work together to flourish a business, and even the slightest flaw in the workings of any of those departments can crumble the very foundations on which a particular firm…

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Loyalty Programs and VIP Bonuses: How They Work

In the bustling world of online casinos and gambling, customer retention isn’t merely a buzzword—it’s the lifeline of success. With an industry swarming with competitors and new platforms popping up daily, retaining loyal customers becomes a strategic necessity. A transient player might add to today’s revenue, but it’s the loyal patron who becomes the bedrock…

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